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Learn the secret of ethical business success from the founders of Cafedirect, Innocent Drinks and Ecotricity
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Get your FREE Guide to the ethical questions you must ask yourself before choosing a career. Complete this form, now.
Get inspired; learn the secret of ethical business success from the founders of Cafedirect, Innocent Drinks and Ecotricity.
Your Ethical Business: How to plan, start and
succeed in a company with a conscience
Author: Paul Allen
Publisher: ngo.media
Publication date: 11th March 2007
Are you a budding entrepreneur with an idea that you want to turn into a successful ethical business? Are you looking for advice on how to 'green' your business and become recognised as an eco-friendly brand?
The founders of some of the UK's most successful ethical businesses, including the fair trade drinks company Cafedirect, soft drinks firm Innocent and green energy firm Ecotricity, are among the inspiring contributors to the new business start-up guide to launching a company with a conscience.
Entrepreneurs behind household ethical brands, including green energy firm Ecotricity, fair trade clothing firms Howies and People Tree, and 100% profit-distributing mineral water company Belu, share the secrets to their success in this unique step-by-step handbook.
Your Ethical Business argues that putting ethical and social responsibility issues at the heart of any new start-up is not only the right thing to do, it makes great business sense.
Sales of ethical food goods alone will hit over £2 billion this year, up by a massive 62% since 2002. One in three people now buy fair trade, where it is available. Fair trade has grown 265% since 2002. Almost three in five adults believe that 'we are all responsible for what we choose to buy', putting pressure on manufacturers and retailers to go green and live up to the British public's move towards more ethical lifestyles. (Source: MINTEL, August 2006)
Your Ethical Business is a business start-up guide with a difference. It takes the socially conscious entrepreneur step-by-step through deciding what their values are, how to plan and manage issues in their business plan, how to source ethical supplies, 'green' their business practices, market responsibly and to use their company to help solve and not contribute to social and environmental problems.
"There has never been a better time to set up a business that values principles alongside profit," says author Paul Allen, writer and journalist on ethical and environmental issues.
"Consumers are increasingly looking to the companies they buy from to contribute to solving the problems they hear about every day. They want to feel that the choices they make on the high street will have a direct impact on everything from climate change to human rights; from social exclusion to developing world poverty."
Your Ethical Business is packed with practical case studies, inspiring information and ideas, top tips and resources for the new generation of ethical entrepreneurs.
More information available at:
Contact: For review copies, for assistance planning features and interviews, for top-tips, copy and other contributions, contact Gideon Burrows on 07812 570 545, email. gideon@ngomedia.org.uk
Downloads:
Your Ethical Business is sponsored by P3 Capital.