Environment & renewables

Environment & renewables

Charities Take Control!


Written by: Stuart Parkinson

At this year's Charity Communications Conference we want to give charities and delegates the chance to choose the campaign they've most admired from the last 12 months.

The charity campaigners with the most votes will be invited to come and reveal all about how they did it during this conference session. It's your turn to take control and find out everything you wanted to know about one of these brilliant campaigns.

Scroll down to view the nominations, then make your selection below.

If you're not already booked, we'll also let you know about new speakers at the conference, special offers and other news.


First Name:
Last Name:
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Job Title:
Organisation:

Select your chosen session: PLEASE SELECT Leonard Cheshire Disability Royal British Legion MND AssociationHelp for HeroesWoman's Aid

The nominations are...

 

Leonard Cheshire Disability -Creature Discomforts
The campaign was inspired by Creature Comforts and produced by Aardman (the team behind Wallace & Gromit). Judith Barnard, director of communications at Leonard Cheshire Disability says "We want to change attitudes to disability, not in a confrontational or aggressive way, but in a humorous way".

Royal British Legion - Poppy Man
The 2007 Poppy Appeal was launched with a series of posters depicting the Poppy Man assisting those in need. The aim of the campaign was to "raise an unprecedented 27.5 million and to spread the message to those who have served and their families that if they fall on hard times, the Legion is there for them."

MND Association - John's Journey
MND Association ran their poster campaign on London Underground, charting John Bell's battle with motor neurone disease. They also set up www.johnsjourney.org where John himself described life with the progressive, fatal disease. With a slim budget the powerful campaign succeeded in raising nearly 1/4 million .

Help for Heroes - Support for our wounded
This small charity launched in September 2007 to support injured servicemen and women. Set up by ex Green Jacket Bryn Parry, their campaign has already raised over three million pounds, received vast amounts of media coverage and secured The Sun newspaper as their media partner. "What is H4H all about? It's about the blokes. It's about Derri, a rugby player who has lost both his legs, it about Carl whose jaw is wired up so he has been drinking through a straw... They are just blokes but they are our blokes; they are our heroes. We want to help our heroes."

Women's Aid - act until women and children are safe
The campaign used head and shoulder portraits of famous female faces, made up to show the physical effects of domestic violence. Women photographed included Fiona Bruce, Anna Friel, Jemma Kidd, Honor Blackman and Kate Thornton. The celebrity campaign generated lots of media interest; as Women's Aid put it, "What does it take to get someone talking about domestic violence? A picture of a celebrity with fake bruises may seem like a cheap trick but at least you noticed her."

 

 

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